We have previously talked many times about Social Media and how best to use web 2.0 and social bookmarking to improve a business SEO strategy. Most SEO companies push social media optimisation as a must to a business strategy, and they are right in doing so, but it is also essential to implement the right methods for the right type of company and at the right time. Social media is now realised as one of the most comprehensive online media tools one can employ. To see how Rankability can help you with a Social Media plan, read our testimonials and case studies.
Integrating Social Media with Your blog
Writing articles for your blog that no one reads can be very frustrating. Social Media sites like Youtube, Twitter and Facebook make it easier for you to promote your blog on the internet. There are a comprehensive no of tools that allow you to efficiently share your blog articles with similar like minded users. An RSS feed is also a core component – replicating your news articles via RSS is very handy and you can easily add your blog feed to blogger.com, facebook etc.
This sounds a little too easy I here you say. Well it does help if you can get some visitors organically in google from a well optimised article.You also need to recognise opportunities when people will be searching, for example take advantage of the recent news. Form a link about your subject matter with recent news. For example Derren brown was a well searched for term back in October for his lottery stunt. Think of some related subject matter and publish it quickly. Obviously it’s got to be interesting and make people want to come back to your blog. Getting users to add the to your fav’s is a good tip that often works – position the link in an obvious place.
Taking part in answer forums can also help to get your message across. A handy tip – spend time ensuring your answer is relevant and even better is it solves someones problem.
What’s the First Step for Social Media Marketing?
Start: Every person or business has to take a first, tentative step into the online social media world.
Look: Browse a selection of social media sites and see the type of messages published Take a peak around and workout if it could be the right place to advertise. Think of it just like you may decide the best magazine or newspaper to advertise in.
Watch & Learn: Once you’ve joined, listen to the conversations other people are having. Each social media site may have its own ways and rules (etiquette if you like) so go in gently with your comments.
Join In: Once you feel comfortable with the site, join in and make some comments but try not to publish a load of sales pitch. Maybe look for a target category or group where you think you will best fit.
Converse: Why not start your own group, and invite current clients and colleagues to participate.
Marketing on Social Media sites can be very effective and is a fine way of simply reaching out to niche groups via advertising. Social media marketing is one of the best ways of promoting your site or business through online channels and it is a powerful strategy that is likely to give you a good way for managed back links,limelight and high volumes of visitors.
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